Social media sites are an essential tool for promoting your business and brand. However, this can also be dangerous if you don’t know how to respond when people post negative comments about you. You probably think that there’s nothing you can do about it, but think again. Here is your guide to handling online slander, brought to you by Attain Insurance of Fort Payne, AL.

Stay Calm

This simple but essential step will help you deal with defamation. You should never engage with fury or upset when you receive negative comments about your business online. This is highly unprofessional, and if you get caught up in the moment, you may respond in a way that causes more harm than good to your brand.

Create a Response Plan

You want to be ready to respond. If you’re caught off guard, it’s easy to say something you regret. So, write out a response plan. In your project, you want to consider how you will respond to the comment. Be as specific as possible. Think about what you’re going to say. Write it down. Read it a few times and even ask someone you trust what they think about the tone of your reply. Hopefully, you’ll be able to work things out with some collected, professional engagement. If not…

Seek Legal Counsel

Sometimes you can’t save your reputation on your own. In these cases, you’ll want to hire an attorney specializing in defamation cases. They will be able to help you file a lawsuit. If you win, the court will order that the defamatory comments be removed and that you receive compensation for your losses.

Paying For Court

Litigation is a time-and-money severe concern. In the course of business, it’s sometimes unavoidable. That’s where commercial insurance can help. Commercial insurance can help protect you from the cost of a lawsuit. If you’re a Fort Payne, AL business owner, contact Attain Insurance to learn more!